Packaging Improvements.
Make sure that it’s also airtight and resealable so the product does not deteriorate.
Use environmentally friendly packaging materials to target consumers who care about sustainability.
Provide concise labels with benefits, nutrition, and uses of the product.
Product Quality
Make sure the product is free of clumps—no grit—as this improves dissolving in liquids since a smooth texture is desired.
Keep the cocoa powder tasting rich and pure with no metallic edge, and remain faithful to taste.
Oh, and perhaps provide an unprocessed or single-source option to your consumers who are demanding high-quality and/or ethical products.
Use of branding and marketing.
Create a health halo around cocoa with antioxidants or good magnesium content as part of the label and marketing.
Partner with influencers, especially bloggers and chefs, to drive bigger brand visibility.
Create prepped recipes or cooking tutorials (for example, smoothies / baked goods, had this image on the back cover line 55 hot chocolate.)
Product Expansion.
Use different cocoa powder variations [low sugar, no sugar, flavored cocoa (vanilla or almond cocoa), etc ]
Think of offering the cocoa in a few different quantities to target the needs of your customers ( bulk pack for families/bakeries)
Pricing Rules (solutions and pricing)
Set competitive prices on your product to let people know that it is an excellent deal. Maybe offer promotions or discounts in bulk for a fresh taste of the brand.
Customer Feedback.
Collect regular customer reviews and feedback to know their likes or dislikes of the product.
Leet with the consumer expectations and tweak the product (flavor, texture, or packaging) based on this feedback to be closer to consumer perception.
Health-Conscious Variants:
If possible, include a sugar-free, fat-free, or enriched version (for example, with vitamins, dietary fibers, or probiotics).